Comments on: Thoughts on the UK DMA’s 2009 Client Email survey. http://www.louishalpern.com/thoughts-on-dmas-2009-client-email-survey/ Exploring the impact of the digital world and reputation managment Thu, 17 Jun 2010 19:15:00 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Jemma http://www.louishalpern.com/thoughts-on-dmas-2009-client-email-survey/comment-page-1/#comment-245 Jemma Wed, 25 Nov 2009 18:10:35 +0000 http://www.louishalpern.com/?p=133#comment-245 A brand's reputation plays a big part for me on the success of their email marketing. Out of the several newsletters I receive, I look forward to receiving some as I know what I am getting and I trust the deals offered. Others are for informational purposes to inform me about music concerts and events around London. Then there are the ones I simply delete as their presence in my inbox is annoying! My biggest annoyance however is when you can't unsubscribe from an e-newsletter or you have to register in order to be entitled to something. The push for personal details is a massive turn off, as is a barrarge of emails each month, and it leaves me with a negative impression of the company. Having a well thought out campaign and understanding who the target audience is is the key to success. A brand’s reputation plays a big part for me on the success of their email marketing. Out of the several newsletters I receive, I look forward to receiving some as I know what I am getting and I trust the deals offered. Others are for informational purposes to inform me about music concerts and events around London. Then there are the ones I simply delete as their presence in my inbox is annoying!

My biggest annoyance however is when you can’t unsubscribe from an e-newsletter or you have to register in order to be entitled to something. The push for personal details is a massive turn off, as is a barrarge of emails each month, and it leaves me with a negative impression of the company.

Having a well thought out campaign and understanding who the target audience is is the key to success.

]]> By: Nicky http://www.louishalpern.com/thoughts-on-dmas-2009-client-email-survey/comment-page-1/#comment-243 Nicky Wed, 25 Nov 2009 15:05:42 +0000 http://www.louishalpern.com/?p=133#comment-243 This gives a great insight into how much of an impact emails really do have on the image people have on companies. Coming out of University I signed up to many employment sites and still daily I receive around 100 emails in total regarding new jobs and graduate opportunities. However I delete most of them and find the amount I get sent it impossible to look through at ease. Many sites send 5 or 6 daily which is more of an inconvenience rather than an invitation to open the emails. I must say that the point about an increase in expenditure with regards to email is something very interesting which I had not thought about, until reading this. This gives a great insight into how much of an impact emails really do have on the image people have on companies.

Coming out of University I signed up to many employment sites and still daily I receive around 100 emails in total regarding new jobs and graduate opportunities. However I delete most of them and find the amount I get sent it impossible to look through at ease. Many sites send 5 or 6 daily which is more of an inconvenience rather than an invitation to open the emails.

I must say that the point about an increase in expenditure with regards to email is something very interesting which I had not thought about, until reading this.

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