Louis Halpern's View

15% of final job applicants don’t actually get an offer due to their online postings, according to LinkedIn’s General Council, Erika Rottenberg.

 She revealed this information at a lunch time talk at Santa Clara University on the 29^th January 2009.  At the same time she gave some great examples of good and bad personal reputation [brand] management.

 The good. Henk van Ess, the “Accidental Entrepreneur,” who is now a successful web retailer after discovering a better iPhone battery from China.  He used LinkedIn for his marketing.

 The bad. Joshua Lipton (AP story). Josh was waiting sentencing in a drunk driving incident in which he caused serious harm to his victim. Whilst waiting he went to a Halloween party in a “jailbird” costume wearing jailhouse…

London 9:38 29^th Jan 2009 Transcript

- talking about the Semantic Internet.

Louis: It was originally a concept thought of by Tim Berners-Lee. Do you know who Tim Berners-Lee is?

Tommy: No.

Louis: Tim Berners-Lee was the founding father of the internet. He is also the head of W3C. He kind of is credited with inventing it [the internet].

Tommy: Okay.

Louis: In 1999 he said, “I have a dream for the Web in which computers become capable of analyzing all the data on the web, the content, the links and the transactions between people and computers. A Semantic Web, which should make this possible, has yet to emerge. But when it does, the day to day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The intelligent agents people have…

This is a little off subject for me but I think it’s important.

Apparently (and I’m not a tax expert) if you fill in the form I’ve posted below you can get tax credits (ie a reduction in tax) to help you with the expense of having children.

They’re household income related but apparently for the 01/02 tax year I’m told will be paid regardless of household income.  I think you’ve got to do it before the 31st January 2009 – so get a move on.

It could be worth £520 per year per child and more dependant on when the kids were born.  Fill in the form, send it in and let me know how you do.

Spread the word

Here’s the link to…

As I read more and more of other people’s blogs there is more stuff I want to say.

As it takes me ages to put my thoughts down so I’m going to change the way I blog.

I’m going to record my posts from conversations I have with colleagues, clients and sometimes even just my thoughts.   I’m then going to convert them to text, review once and post them…

Scary.  Let’s see if it makes me do it more…

It is probably worth me starting by telling you that this isn’t a blog about guerilla marketing. I have recently started taking the morning meeting with my team and I have become somewhat paranoid. I am scared that I am turning into a Big Hairy Gorilla!!

As in all gatherings, the young apes gather with their offerings. Slowly the ape-folk congregate at the table. The sun slowly moves to a different point in the clear blue sky and then, the allotted time arrives. Inter – tribe flea picking and grooming commences and all is well in the camp until all of a sudden harmony is shattered: The Big Hairy Gorilla has arrived.  The chest thumping, stomping and growling makes it clear…