Louis Halpern's View

This is a little off subject for me but I think it’s important.

Apparently (and I’m not a tax expert) if you fill in the form I’ve posted below you can get tax credits (ie a reduction in tax) to help you with the expense of having children.

They’re household income related but apparently for the 01/02 tax year I’m told will be paid regardless of household income.  I think you’ve got to do it before the 31st January 2009 – so get a move on.

It could be worth £520 per year per child and more dependant on when the kids were born.  Fill in the form, send it in and let me know how you do.

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Here’s the link to…

As I read more and more of other people’s blogs there is more stuff I want to say.

As it takes me ages to put my thoughts down so I’m going to change the way I blog.

I’m going to record my posts from conversations I have with colleagues, clients and sometimes even just my thoughts.   I’m then going to convert them to text, review once and post them…

Scary.  Let’s see if it makes me do it more…

It is probably worth me starting by telling you that this isn’t a blog about guerilla marketing. I have recently started taking the morning meeting with my team and I have become somewhat paranoid. I am scared that I am turning into a Big Hairy Gorilla!!

As in all gatherings, the young apes gather with their offerings. Slowly the ape-folk congregate at the table. The sun slowly moves to a different point in the clear blue sky and then, the allotted time arrives. Inter – tribe flea picking and grooming commences and all is well in the camp until all of a sudden harmony is shattered: The Big Hairy Gorilla has arrived.  The chest thumping, stomping and growling makes it clear…

The Internet is where good political intentions clash with harsh realities.

Dick Morris, the famous political strategist and former adviser to Bill Clinton, calls the internet “the fifth estate”. He believes the net will shape politics in the 21st century, end representative government and bring a return to “direct democracy”.

For Morris, this will end the corruption in political life: “If legislatures become beholden to big money and special interests, then democracy demands that citizens have the right to bypass the legislature.”

The British population feels politically disenfranchised. In 1910 86.8% of the voted. In 2001 only 59% turned out to elect the new government. The latest State of the Nation polls, 2001 and 2006, indicate that 2/3’s of the electorate feel they…

A huge chunk of my life revolves round the Internet and its myriad of websites. And what’s fascinating is how you keep on learning about this online world, even when you think you are well informed. I’m into SEO, or search engine optimization, at the moment. It’s the process by which traffic to, and through, a site is increased without using direct advertising. And all brands need to know how to use it well.

It’s obvious that companies simply won’t advertise on sites which have a low number of page views. But these sites need help, desperately. So, how can they be helped? What they need is to be pushed up the pages of the search engines, so more people will…