Louis Halpern's View

Wide awake at 4 in the morning for the third night in a row, I knew the idea that was niggling at me wasn’t going to go away. I’d have to see it through.

I was inspired to put pen to paper – that’s quite a challenge for me, as the team I work with know; my dyslexia makes it a challenge to write down what I’m thinking articulately. The excitement about helping people harness the explosive growth of search engines, for their own personal empowerment won.

How we find the information that is important to us has changed dramatically over the last ten years. We now live in a world where the internet and search engines dominate our business,…

I’ve just been introduced to a theory that I agree with about the impact of the information revolution on mankind.  Transforming the nature of what we are.

The revolutions were:

1. “A round Earth” – The realisation that the earth is not flat
2. “Evolution” – Acceptance of Darwin’s theory that we evolved and were not simply put here by G-d in our current form
3. “Unconscious mind” – Psychology & Freud showing us that is much going on in our minds beyond the rational
4. “Information” – Technology facilitating modifying the way we interact with everything around us

There are lots of things that shape what we are.  The information revolution has changed the constraints of what we do.  We shape ourselves in ways that have never been possible.…

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Sometimes it’s excellent to be reminded about what you already know.

Pearlfinders interviewed 100 senior decision makers from 100 leading UK companies:

• 55% said that budgets were down from last year. Cost cutting was the most common reason cited.
• 33% said that their budgets have stayed the same, with most stating their aim was to cement their position in their market
• 12% said that they have increased their budgets

One, unnamed, marketing director reported ‘We take the view that it’s better to spend more in times of crisis, so that we stand out from the crowd’.

Nothing surprising there…

The role of agency PR in winning business provided some incite.  Last year the respondents said PR was very important in agency selection. This year 70% said that…

Some of you make know that I’ve been writing a book with Roy Murphy about Personal Reputation Management.

It’s nearly there.

It’s being self published so we’ve sent a draft to the printer to define the format of the book.   The three formats are coming back soon then it will be time to commit the first few thousand copies.

Here’s a quick peak at the cover of the book.

We’re going to make it available in multiple formats.  Obviously the printed book, but also various ebook formats.

I was going to tweet but they postponed planned maintenance to aid the Iranian protestors [http://is.gd/13MDT]

I’m not sure if I know enough about Mousavi’s positions about lots of issues that are important to me.

I am sure that I do not like oppression.

I am sure that I like the way that the Internet and what we call social media is a democratizing force that allows humans to exchange messages and interact one to many in a way that has never been possible before.

If we don’t act to use these forces as a catalyst for change we could lose a unique opportunity to create a global community where the values of helping one another, which are common amongst people can slip away…