Louis Halpern's View

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Sometimes it’s excellent to be reminded about what you already know.

Pearlfinders interviewed 100 senior decision makers from 100 leading UK companies:

• 55% said that budgets were down from last year. Cost cutting was the most common reason cited.
• 33% said that their budgets have stayed the same, with most stating their aim was to cement their position in their market
• 12% said that they have increased their budgets

One, unnamed, marketing director reported ‘We take the view that it’s better to spend more in times of crisis, so that we stand out from the crowd’.

Nothing surprising there…

The role of agency PR in winning business provided some incite.  Last year the respondents said PR was very important in agency selection. This year 70% said that…

Some of you make know that I’ve been writing a book with Roy Murphy about Personal Reputation Management.

It’s nearly there.

It’s being self published so we’ve sent a draft to the printer to define the format of the book.   The three formats are coming back soon then it will be time to commit the first few thousand copies.

Here’s a quick peak at the cover of the book.

We’re going to make it available in multiple formats.  Obviously the printed book, but also various ebook formats.

I was going to tweet but they postponed planned maintenance to aid the Iranian protestors [http://is.gd/13MDT]

I’m not sure if I know enough about Mousavi’s positions about lots of issues that are important to me.

I am sure that I do not like oppression.

I am sure that I like the way that the Internet and what we call social media is a democratizing force that allows humans to exchange messages and interact one to many in a way that has never been possible before.

If we don’t act to use these forces as a catalyst for change we could lose a unique opportunity to create a global community where the values of helping one another, which are common amongst people can slip away…

15% of final job applicants don’t actually get an offer due to their online postings, according to LinkedIn’s General Council, Erika Rottenberg.

 She revealed this information at a lunch time talk at Santa Clara University on the 29^th January 2009.  At the same time she gave some great examples of good and bad personal reputation [brand] management.

 The good. Henk van Ess, the “Accidental Entrepreneur,” who is now a successful web retailer after discovering a better iPhone battery from China.  He used LinkedIn for his marketing.

 The bad. Joshua Lipton (AP story). Josh was waiting sentencing in a drunk driving incident in which he caused serious harm to his victim. Whilst waiting he went to a Halloween party in a “jailbird” costume wearing jailhouse…

London 9:38 29^th Jan 2009 Transcript

- talking about the Semantic Internet.

Louis: It was originally a concept thought of by Tim Berners-Lee. Do you know who Tim Berners-Lee is?

Tommy: No.

Louis: Tim Berners-Lee was the founding father of the internet. He is also the head of W3C. He kind of is credited with inventing it [the internet].

Tommy: Okay.

Louis: In 1999 he said, “I have a dream for the Web in which computers become capable of analyzing all the data on the web, the content, the links and the transactions between people and computers. A Semantic Web, which should make this possible, has yet to emerge. But when it does, the day to day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The intelligent agents people have…