http://www.louishalpern.com/client%e2%80%99s-budgets-pr-reputation/ Exploring the impact of the digital world and reputation managment Thu, 26 May 2011 08:48:49 +0000 hourly 1 http://wordpress.org/?v=3.0.3 http://www.louishalpern.com/client%e2%80%99s-budgets-pr-reputation/comment-page-1/#comment-21 Pun Thu, 02 Jul 2009 16:43:07 +0000 http://www.louishalpern.com/?p=59#comment-21 This reminds me of Gordon Brown's plan to spend our way out of a recession. For once, I agreed with him. However, it's different for private companies who do not have a guaranteed revenue stream. If only companies had it as easy as the government, obtaining guaranteed tax revenue every month! They have to weigh up the costs and benefits of spending now to come out in the medium term in a position to still be competitve in the market. For some companies, reducing their marketing budgets is a way of keeping their employees. However, it may be that they need to maintain their budgets and make a loss in the short term to become stronger once the economy returns to a level of relative normality. This reminds me of Gordon Brown’s plan to spend our way out of a recession. For once, I agreed with him. However, it’s different for private companies who do not have a guaranteed revenue stream. If only companies had it as easy as the government, obtaining guaranteed tax revenue every month! They have to weigh up the costs and benefits of spending now to come out in the medium term in a position to still be competitve in the market. For some companies, reducing their marketing budgets is a way of keeping their employees. However, it may be that they need to maintain their budgets and make a loss in the short term to become stronger once the economy returns to a level of relative normality.

]]> http://www.louishalpern.com/client%e2%80%99s-budgets-pr-reputation/comment-page-1/#comment-19 Robindthomas Wed, 01 Jul 2009 14:32:13 +0000 http://www.louishalpern.com/?p=59#comment-19 75% of those interviewed also said that an agencies website was very important in the agency selection process. This goes back to what you last blog said about clarity of the brand message. An agency website should engage and inform brands just as a brands website should do the same for its customers and potential customers. An agency’s website is their best opportunity to showcase, and show off, how good they are and where their key strengths and abilities lie. In its simplest form it is basically the agency’s CV. 75% of those interviewed also said that an agencies website was very important in the agency selection process. This goes back to what you last blog said about clarity of the brand message. An agency website should engage and inform brands just as a brands website should do the same for its customers and potential customers. An agency’s website is their best opportunity to showcase, and show off, how good they are and where their key strengths and abilities lie. In its simplest form it is basically the agency’s CV.

]]>