The growth of the Chinese tourist is the going to be the biggest change in the tourism industry for a generation.

Britain is on the approved list for China’s tourists. Half a percent of all Chinese tourists already head to the UK for their holidays, that’s over 200,000 people last year, and rising.  Two mid market Chinese hotel groups are sniffing around for acquisitions – according to yesterday’s Sunday Times – to take advantage of this demand. That means it’s time to get on with some hotel marketing basics.

When you see a website in your own language you are immediately more likely to trust it. It shouts that the company values you…