Louis Halpern's View » PRM

Cybersquatters back Caoimhe Guilfoyle to win Big Brother

Louis — Wed, 16 Jun 2010 08:58:18 +0000

In spite of waning audience figures, and cancellation for Channel 4, the last Endemol production of Big Brother is gaining unwelcome attention from cybersquatters and online speculators.
In a statement on June 11th, Andrew Robertson, the series’ digital executive producer at Endemol, said the company wanted “to make the online elements integral to the show, so what happens in the house is directly affected by people engaging online.” The official Big Brother website this year is integrated with Facebook Connect and ties in with Twitter and YouTube.
However, beyond the show’s official website and social media profiles, online speculators have been surreptitiously registering multiple domain names and social media profiles relating to this year’s contestants. The cyber squatters…

Man Utd ban players from Twitter

Louis — Thu, 21 Jan 2010 09:35:24 +0000

Manchester United banned its players from Twitter. The accounts of Wayne Rooney, Ryan Giggs, and Darren Fletcher have already been removed as the club attempts to control the flow of news from the locker room and prevent players speaking out of turn. In September 2009, striker Wayne Rooney ranked as one of the football’s most prolific twitter-users, with 22,200 followers….

My thoughts on this personal and brand reputation management issue on this are….

While Manchester United’s decision to ban its players from Twitter will prevent leaking sensitive information and reduce the risk to its reputation from ill-considered player tweets, simply banning everyone from the platform is a myopic, draconian measure.

What Sir Alex Ferguson has failed to realise is the…

A framework for kids, parents and educators

Louis — Mon, 30 Nov 2009 12:50:59 +0000

In an age where young people are connecting with their friends online every day, access to the internet and online communications services is no longer a privilege for the few that can afford it; it is now part of every young person’s daily life.

As CEO of a digital agency, and a parent myself, I’ve always been vocal about the need to educate not just our children, but also parents, and how youngsters can safely and sensibly make the most of the online world that is available to them.

Where adults have tended to be in the dark about what their kids do online, seeing it as risky and to some extent unproductive, young people have always been…

Wiki-bullying may put you behind bars

Louis — Wed, 04 Nov 2009 11:02:51 +0000

Have a beef with someone? Why it’s time to wise up on Wikipedia

Wiki-bullying is at the top of the news agenda following the revelation that the Tower of London has suspended two beefeaters as part of a harassment investigation of its first female Yeoman Moira Cameron, with resulting implications for the legal system that will directly affect cases brought to court.

Wiki-bullying could result in criminal convictions that see the bullies responsible put behind bars. With direct legal consequences as a result of an individual’s online actions, internet users need to think before they edit what the ramifications of their conduct may be.

There are now legal implications for anyone posting inappropriate content to sites such as Wikipedia, as…

Reputation Management Book Inspiration

Louis — Fri, 04 Sep 2009 12:49:27 +0000

Wide awake at 4 in the morning for the third night in a row, I knew the idea that was niggling at me wasn’t going to go away. I’d have to see it through.

I was inspired to put pen to paper – that’s quite a challenge for me, as the team I work with know; my dyslexia makes it a challenge to write down what I’m thinking articulately. The excitement about helping people harness the explosive growth of search engines, for their own personal empowerment won.

How we find the information that is important to us has changed dramatically over the last ten years. We now live in a world where the internet and search engines dominate…

Fourth Revolution of Mankind

Louis — Thu, 09 Jul 2009 10:33:39 +0000

I’ve just been introduced to a theory that I agree with about the impact of the information revolution on mankind. Transforming the nature of what we are.

The revolutions were:

“A round Earth” – The realisation that the earth is not flat
“Evolution” – Acceptance of Darwin’s theory that we evolved and were not simply put here by G-d in our current form
“Unconscious mind” – Psychology & Freud showing us that is much going on in our minds beyond the rational
“Information” – Technology facilitating modifying the way we interact with everything around us

There are lots of things that shape what we are. The information revolution has changed the constraints of what…

Client’s Budgets, PR & Reputation

Louis — Wed, 01 Jul 2009 13:48:33 +0000

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Sometimes it’s excellent to be reminded about what you already know.

Pearlfinders interviewed 100 senior decision makers from 100 leading UK companies:

55% said that budgets were down from last year. Cost cutting was the most common reason cited.
33% said that their budgets have stayed the same, with most stating their aim was to cement their position in their market
12% said that they have increased their budgets

One, unnamed, marketing director reported ‘We take the view that it’s better to spend more in times of crisis, so that we stand out from the crowd’.

Nothing surprising there…

The role of agency PR in winning business provided some incite. Last year the respondents said PR was…

Reputation Management Book

Louis — Thu, 18 Jun 2009 16:48:04 +0000

Some of you make know that I’ve been writing a book with Roy Murphy about Personal Reputation Management.

It’s nearly there.

It’s being self published so we’ve sent a draft to the printer to define the format of the book. The three formats are coming back soon then it will be time to commit the first few thousand copies.

Here’s a quick peak at the cover of the book.

We’re going to make it available in multiple formats. Obviously the printed book, but also various ebook formats.