Wide awake at 4 in the morning for the third night in a row, I knew the idea that was niggling at me wasn’t going to go away. I’d have to see it through.

I was inspired to put pen to paper – that’s quite a challenge for me, as the team I work with know; my dyslexia makes it a challenge to write down what I’m thinking articulately. The excitement about helping people harness the explosive growth of search engines, for their own personal empowerment won.

How we find the information that is important to us has changed dramatically over the last ten years. We now live in a world where the internet and search engines dominate…