With more than a few years experience in helping Hotel brands optimise their web presence, it still never fails to amaze me just how many hotels and booking agents seem to get it wrong when it comes to website usability. Such a high proportion of the industry’s business is transacted online that you would think that ensuring your website is quick and easy to use would be no-brainer. The reality is, though, that nearly half the websites you visit are a long way of the mark.

My team at Halpern Cowan have started the process of collating our expertise on what exactly makes a the best possible online booking user journey and hotel website. We’re…