I’ve been asked by a much loved client to write some notes on Internet Trends that I think are important at the moment.. So here are my thoughts
Ubiquitous Internet
The web will be accessible anywhere all the time. WiFi, WiMax, 3G & 4G will all take their part to allow us to use the internet everywhere all the time.
Mobile
Smartphone usage will continue to increase.
Mobile payments will become one of the preferred methods for payment. The iTunes Store has lead the way and there are interesting services like Square (www.squareup.com) surfacing to change how you and I can utilize our phones to pay for stuff while on the move.
Media consumption
Consumers are empowered. Combine this…
I’ve been researching statistics about the iPhone for a presentation I’m doing tomorrow and thought I’d share the following:
- average total number of unit sales for apps is 101,024 copies
- 1m UK iPhone Units passed on 27 Feb 2009
- 7% of users have only free apps
- 38% of iphone app purchases are in the entertainment category
If anybody has any similar statistics please share with me….
I’ll add sources in due course.
How do you keep a cool head in the face of an erupting volcano threatening to blow away a client’s bookings?
Around the time of the first Icelandic volcano’s eruption, I was stranded at the St Lucia hotel of one of our clients. They were concerned that through no fault of their own, they could potentially take a massive revenue hit from decreased European bookings, as these customers were physically barred from traveling to their resort. After listening to their concerns, I recommended that the hotel aggressively target their US and Canadian customer base. We quickly developed a promotion where the hotels offered an aggressive discount for the entire duration of…