Manchester United banned its players from Twitter. The accounts of Wayne Rooney, Ryan Giggs, and Darren Fletcher have already been removed as the club attempts to control the flow of news from the locker room and prevent players speaking out of turn. In September 2009, striker Wayne Rooney ranked as one of the football’s most prolific twitter-users, with 22,200 followers….

My thoughts on this personal and brand reputation management issue on this are….

While Manchester United’s decision to ban its players from Twitter will prevent leaking sensitive information and reduce the risk to its reputation from ill-considered player tweets, simply banning everyone from the platform is a myopic, draconian measure.

What Sir Alex Ferguson has failed to realise is the…