We are ‘living’ more and more in the online world. Businesses are now aware that for them to truly interact with their target audiences they must build and maintain an online presence through social media, rather than just via online advertising. This applies to large, blue chip multinationals and ‘local’ SMEs alike, and has been addressed by many companies with varying degrees of success.

With a massive upside for businesses that successfully use social media, it is perhaps surprising that many employers are wary of getting involved. This may be attributable to a lack of appreciation of that potential or due to the fact that these employers do not fully understand how to use the social media tools…