Louis Halpern's View

Exploring the impact of the digital world and reputation managment

Monthly Archives: July 2009

Fourth Revolution of Mankind

Posted on July 9, 2009 by Louis

I’ve just been introduced to a theory that I agree with about the impact of the information revolution on mankind.  Transforming the nature of what we are.

The revolutions were:

  1. “A round Earth” – The realisation that the earth is not flat
  2. “Evolution” – Acceptance of Darwin’s theory that we evolved and were not simply put here by G-d in our current form
  3. “Unconscious mind” – Psychology & Freud showing us that is much going on in our minds beyond the rational
  4. “Information” – Technology facilitating modifying the way we interact with everything around us

There are lots of things that shape what we are.  The information revolution has changed the constraints of what…

Posted in PRM | Tagged , , , , | 3 Comments

Client’s Budgets, PR & Reputation

Posted on July 1, 2009 by Louis

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Sometimes it’s excellent to be reminded about what you already know.

Pearlfinders interviewed 100 senior decision makers from 100 leading UK companies:

  • 55% said that budgets were down from last year. Cost cutting was the most common reason cited.
  • 33% said that their budgets have stayed the same, with most stating their aim was to cement their position in their market
  • 12% said that they have increased their budgets

One, unnamed, marketing director reported ‘We take the view that it’s better to spend more in times of crisis, so that we stand out from the crowd’.

Nothing surprising there…

The role of agency PR in winning business provided some incite.  Last year the respondents said PR was…

Posted in PRM, Work | 2 Comments