A huge chunk of my life revolves round the Internet and its myriad of websites. And what’s fascinating is how you keep on learning about this online world, even when you think you are well informed. I’m into SEO, or search engine optimization, at the moment. It’s the process by which traffic to, and through, a site is increased without using direct advertising. And all brands need to know how to use it well.

It’s obvious that companies simply won’t advertise on sites which have a low number of page views. But these sites need help, desperately. So, how can they be helped? What they need is to be pushed up the pages of the search engines, so more people…