I’m convinced that Social Technographics is the future when it comes to online marketing strategies. Not enough people understand what this is yet, but utilising it properly is essential if companies are to drive sales upwards in the Internet age. The best way to describe Social Technographics is as a methodology which looks not only at what determines participation on social networking websites, but also viral activity.

Here at Halpern Cowan, we have taken the Forrester Research methodology and applied it in a practical sense. Our aim has always been to improve online marketing strategies – allowing people to sell more from their websites – and our experiences show that Social Technographics can provide much added value to a brand.…