A little bit about my posts to date:

Mobile firms miss a trick – UK mobile phone operators take anywhere between 40-60% of revenue on mobile marketing campaigns – a significant barrier to any progressive marketers wanting to embrace the format. more…

Evaluating integrated communications – Marketers’ mindsets will need to change before integrated campaign evaluation takes an equal seat alongside planning, strategy, creative, etc. Data quality available to marketers today is such that those brands and agencies who embrace this information will gain a notable competitive advantage. Likewise, those that don’t pay attention to the data now available will suffer accordingly. more…

Media owners of the future – The…